Harnett Business Resource Summit set for May 21

Central Carolina Community College (CCCC) is collaborating with the area Harnett County Chambers of Commerces for a networking and marketing workshop on May 21. Small business owners across Harnett County are invited to attend a high-impact, half-day event that will provide them with actionable marketing strategies.

The Harnett Business Resource Summit: Marketing in the Digital Age will take place on Thursday, May 21, from 8:30 a.m. to 1:30 p.m. at CCCC’s Harnett Health Science Center in Lillington.

The summit is a collaboration between the CCCC Small Business Center and the Dunn, Angier, Lillington, and Coats chambers of commerce.

It will bring together local entrepreneurs, business leaders, and marketing professionals for a focused, results-driven experience centered on what’s working in today’s fast-changing digital landscape.

As algorithms evolve and trends shift rapidly, many business owners find themselves unsure of where to focus their marketing efforts. This summit aims to eliminate the guesswork by

delivering practical, proven approaches that attendees can implement immediately — whether they are launching a new venture or scaling an existing business.

Participants will gain insights into:

• The future outlook of marketing and the impact of AI
• Crafting messages that build trust and convert interest into loyal customers
• Understanding what’s new in social media and what can be ignored
• Cutting through the noise to focus on strategies that truly move the needle
• Identifying current marketing tactics that are delivering measurable success

In addition to expert-led sessions, attendees will have opportunities to network with fellow

business owners, ask questions, and build valuable local connections.

“The Lillington Area Chamber of Commerce is promoting the Business Resource Summit on

May 21, a half-day event offering small business owners practical marketing strategies, expert-

led insights, and valuable networking opportunities,” said Brad Johnson, Executive Director of the Lillington Area Chamber of Commerce. “Chamber members receive a special

registration discount.” 

“The Angier Chamber of Commerce is proud to support our small businesses,” said Shelby Blackman, Executive Director of the Angier Chamber of Commerce. “This summit is a great chance for business owners to pick up useful marketing tips they can actually use — whether it’s telling their story or keeping up with what’s working right now. We’re always glad to support anything that helps our local small businesses grow.” 

“Attending the Harnett Business Resource Summit is beneficial to small businesses because it gives them the chance to interact with other businesses and learn valuable marketing skills,” said Vikki Ingersoll, Executive Director of the Coats Area Chamber of Commerce.

“The Harnett Business Resource Summit is your chance to get in the room with the people and resources that can help positively impact your business, all in one place,” said Kristina Harrell, Executive Director of the Dunn Chamber of Commerce. “You’ll walk away with real connections, fresh ideas, and tools you can start using right away.” 

Registration is $35, which includes lunch. Members of the Dunn, Angier, Lillington, and Coats

Chambers of Commerce can register for a discounted rate of $25. 

Harnett County Chamber members are encouraged to contact their local chamber for a registration discount code. Whether just starting out or looking to grow, attendees will leave the summit with clarity, confidence, and a strategic plan to move their business forward.

For more information or to register, visit https://bit.ly/resourcesummit or call (910) 814-8859.

April 30, 2026

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